Source : www.ibinews.com

The biggest threat to new boat sales is used boat sales. Our industry is eating itself. The solution? We need to re-calibrate. Innovation and product development is vital to tempt consumers into buying new; manufacturing efficiencies need to be maximised to rein in cost; dealers need to diversify so they can thrive on smaller margins. Above all however the industry needs to offer a different message to consumers. Buying a boat shouldn’t be a way of shouting to the world that you’ve arrived nor should it be about how quickly and sumptuously it gets you to your destination. Boating primarily needs to be about getting safely out on the water and the simple pleasures of the journey.It’s a message humans are hardwired to understand and an experience they crave. It’s about time we started reminding them.